Directing Commercials & Promos - £375.00 £375.00

Are you looking to break into directing commercials but aren’t sure about the differences between the directing you do now in television and world of advertising?

This new course from DV Talent will show you how the ad industry works – from the agencies to production companies, the creatives to clients.More than that, it will give you a ream of practical skills from understanding briefs, pitching, developing moodboards and storyboards, castings and locations, processes and protocols of the shoot, the director's responsibilities through post-production, and presenting to clients. 

The course runs over 2 days and is taught by award-winning director Aasaf Ainapore. It is based around a series of practical exercises, and includes key career tips including how to get representation, building your showreels, and transferring your current skillset. 

Duration:               2 days 

Class size:            6 maximum 

Cost:                      £375 plus VAT


Register you interest by emailing

Who it's for?

Directors, P/Ds, Producers and Assistant Producers working in the film, TV or digital industries.  


 Directing experience in TV or film.


 Delegates with an excellent overview of the business of commercials, equipping them with the knowledge to enable them to take their first steps as a director into this field.

Ongoing Support
With all our courses we provide a post-course support line for added peace of mind. So, if you encounter a problem - or just have a general query - do give us a call and we'll be happy to help. 

Course Content

The two day Directing for Commericals course is highly practical.  It will equip you with a broad overview of the commercials' industry as well as giving you an understanding of the key responsibilities of a director including creating mood and storyboards, the pitch process, managing the client and creatives, and working to the agency brief. 

Day 1

The Business

• How Agencies work
• Working with production companies
• Creatives and the relationship between the Client and Director
• Representation

The Current Territory
• Screening and discussion of award-winning commercials across the major sectors

The Pitch
• Understanding the Brief & Director’s interpretation
• Preparing your Pitch – moodboards, storyboards, actors, location
• The first meeting and how to Pitch

The Moodboard
• Discussion of examples from real commercials
• Creating a single keyframe moodboard to a brief exercise

The Storyboard
• Discussion of examples from real commercials
• Creating simple storyboards to a brief - exercise


• Screening and discussion
• Working to the Agency brief
• Offering alternatives

The Shoot
• Process and protocol
• Planning and making sure you shoot the storyboard
• Managing Creatives and Client
• The Pack Shot

• Screening and discussion of the use of music in commercials

• The Director’s responsibilities
• Screening and discussion of current post-production trends
• Edit
• Audio
• Graphics
• Conform, grading etc
• Recording Voice Over

Presenting to the Client

The Business of You

  • Building your showreel
  • Finding a production company
  • How to stand out in a sea of directors
  • Transferring skills from broadcast to advertising

Venue & Times

Location:            DV Talent
                            6 Waterson Street
                            E2 8HL

Times:                 10-5.30   (please arrive 15 minutes early for induction on the first day) 


Our tutors are all top-end directors and programme-makers.


Do I need to bring anything to the course?
It’s advisable to bring a pen and some notepaper. Otherwise, all you need is a receptive mind and your energy and enthusiasm.

Is lunch provided?
We keep you replenished with teas, coffee, biscuits and fruit. We don’t provide lunch – although there are a number of sandwich shops, cafes, restaurants close by, as well as a supermarket.

What if I have to cancel?
If you cancel more than 10 working days before the course date, you will get a full refund. If you cancel with less notice, or once the course has been confirmed the full course fees are still due. We will however endeavour to get you onto to a future course as and when we have a spare space. Although this cannot be guaranteed and will usually involve you being offered the place at short notice, we have a great track record of making sure people get their training – even it takes a bit of time.

What others say about this course

''It was great! Really informative and I feel like I've a solid map with which to begin my scary journey to Ad Land. I'd highly recommend anyone who's thinking of dipping a toe in Ad Land to check this out.''

  • Mark Rozier, Director

''It was excellent- lots of info and take home tips.''

  • Jemma Wylie, TV/ Branded content producer

"I just wanted to write and thank you for your simply oustanding course a couple of weekends ago at DV Talent. I absolutely loved and learnt so much. It was brilliant to learn from a true industry professional. You covered huge amounts of information in such a short time, and have inspired me so much that I have even made a show reel! Biggest thank you! Malou" 

  • Malou Burger

"Instructor answered all of the questions and more. He tailored the course to suit all of us & taught us a tremendous amount."

  • Malou Burger, Photographer/ Food

"Very good. Well structured. Balanced, reasoned perspective - v. valuable."

  • Max Shapira, Director

"The tutor was well informed, motivated & really good at giving each individual the knowledge needed."

  • Katharine Heigl

"Excellent. Informative. Valuable. Too much to write - but covered everything I wanted to know." 

  • Atul Malhotra, Director

"Excellent! Really thorough + Aasaf is super generous. Painted a real portrait of 'ad land' and gave us confidence on how to pursue it"

  • Meghan Horvath, Director 

'Very informative. Great insight into the industry and advice about next step to progress. I would definitely recommend ths course to others.'

  • Simon Gooden, Freelance Director 

'Brilliant, inspirational, encouraging! The time Aasaf spent talking to each of us in turn was brilliant'

  • Nigel Walk, Producer/ Director 

'Loved it! Really useful and valuable to find out more about the business and how to make inroads' 

  • Alison Grist, Producer/ Director

'Brilliant - loved the size of the group -the bend of insight into the commercial world and hands on experience gained from making a commercial'

  • Carl Medland, Director

The course provided an in depth understanding about the commercials industry, what is expected of directors, how to try and get into it and then how to navigate your way successfully through it. A very passionate and honest tutor helped to make this a very enjoyable weekend. Thanks DV Talent!

  • Evy Barry, Director

Excellent tutor. We connected with him easily, and could appreciate his deep insight and experience in the industry. Watching him treat our scripts and self-shoot on the second day gave us an opportunity to see how he applies his skills on the job

  • Reuben Abraham, Producer/ Director



£375.00 £375.00

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